Network Marketing Recruiting |

Network marketing recruiting is the heart and soul of the mlm approach to direct selling. While persuading others to be a part of a network marketing recruiting effort takes center stage, often the sale of actual product stands in the wings and only gets occasional lines from personal sales made from the associates themselves. The unilevel building paradigm that has been the standard bearer of mlm compensation for decades calls for each associate to be as ravenous for recruits years from now as much as the day he started in the mlm. The very design of the pyramid dictates that besides the recruiter, little if any money goes to those recruited, particularly if they are lacking in the ability to conscript for themselves. This causes an eventual breakdown in the morale of those in this small community and the dropout rates begins to soar.
Network marketing recruiting is the bane of many of those who initially sign up for a multi level or direct sale company's pitch for new sales reps. The beginning of the problem usually starts with the fact that most of those who are recruited are simply not sales people. And despite the company's mantra that the product will sell itself and recruiting will be a breeze, products don't sell themselves and that is why ads are run all day long for the most mundane and required products society uses, ex. toilet paper. There isn't a direct sale product out there that isn't touted as being the breakthrough product everyone has been longing to have since the earth's crust hardened. And usually it is much more expensive than a rival product that can be purchased at the drug store or health food store. Is the cost worth the difference? Apparently not or mlm company's would have no problem hanging on to the original network recruiting candidates they had.

Since mlm companies will typically open their arms joyfully to anyone who wants to join the flock, most who join are not sales people. The economic axiom goes that the people with the rarest marketable skills make the most money and sales people rank near the top in per capita income. The reason is that a true sales person is a rare bird who can walk into a prison and sell three hundred security alarm systems to B&E convicts before leaving. These people just have the knack of selling stuff and some of it was learned and some of it is innate. If it's innate, a person doesn't get discouraged at a few no's because he knows the gift is inside and it will prevail. If the gift isn't there, the no's quickly develop into phobias and self doubt rises like a hot air balloon on an Arizona summer evening. So the network marketing recruiting becomes drudgery for the no sales aptitude associate who has run through the list of offended family and friends who don't want to hear another word about the rare South Seas extract in the ten dollar lip balm.

Now mlm companies will groan and moan all day about this characterization of the system saying that network marketing recruiting is all about just getting people trained with the proper language and knowledge. They are often fond of saying that sales confidence grows with experience and success. And that is true up to a point, but there is another issue in network marketing recruiting that is overlooked and that is the market trends today. The term network recruiting has really been replaced with the phrase relational networking which entails a whole different set of skills. In the past, mlm recruiting has been focused on the qualities of the product as a springboard to the invitation of coming aboard the gravy train. Jesus was very clear when He gave invitations for people to follow Him and these words remain today: "Whoseover will come after me, let him deny himself and take up his cross and follow me. For whoseover will save his life shall lose it; but whosoever shall lose his life for my sake and the gospel's, the same shall find it." (Mark 8:34b, 35)

The secret of salesmanship is not some tightly guarded secret. While the 1950's housewife could be persuaded in her pearl necklace and high heels to buy a set of brushes from the never say die salesman at the door because of the quality and selection of magnificent bottle brushes, the 21st century consumer is all about trust and relationship. We buy from a large grocery chain because we trust the quality of the product and we buy a plasma TV from a large chain because we trust the brand name. Network marketing recruiting is no different. When a fresh eyed mlm recruit runs out of easy to talk to relatives and friends, the prime supplier of recruiting fresh meat, what does the non salesperson do in building relationship to new persons? In many of these folks' minds, there is a disingenuous quality in sideling up to a stranger and making small talk in order to get to the punch line. The natural, innate salesperson can brush right past that concern and throw the recruiting harpoon at the stranger after three minutes of knowing a person, but not most people.

Listen, there are mlm training videos, training books, training system, blogs on mlm recruiting, downloadable eBooks and enough other things to stuff a dead rhino. The reality is that network marketing recruiting is relational in the twenty first century and few people are going to buy the slick talk of a memorized script. If a person is authentically interested in other people and can project an interest beyond a sale or recruiting goal, perhaps one can be successful in an mlm atmosphere. If a no means real sadness that you may not see that person again regardless of the blown sales opportunity, mlm can be an option. If not, leave mlm to someone else and go be a physicist.

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